5 Reasons Why Newton Is Your Key To Sales Promotions

Many businesses deem sales promotion an effective marketing communication tool to stimulate revenue and provide incentives to customers in a short period. Among the sales promotion activities companies implement include flash sales, buy one get one, coupons or discounts, giveaways or free samples, recurring deals, and special offers.

Accordingly, sales promotions can significantly impact a customer’s purchasing decisions. These activities encourage customers to make a purchase or inquire about a product. However, as businesses are becoming more competitive, implementing different marketing strategies for their product offerings, they must select marketing communication tools that will make them stand out from the rest.

Businesses typically create their promo posters or price tags manually. However, in this new retail era, companies can opt to use a smart price tag for the sales promotion of their products. It does not only save them time. Instead, it also boosts their business’s level of performance and makes their customers’ shopping experience more convenient.

Companies who use electronic price tag can conveniently change the price on the shelf label of a product, which will effectively improve their employees’ work efficiency and reduce labor costs. Additionally, compared with paper price tags, electronic price tags display more detailed product information that consumers can use as a reference while shopping.  

SOLUM is among the companies that offer electronic shelf labels. Their offered shelf labels are empowered by the all-new Newton system, which has features that can enhance a business’s sales promotions.

Compared with other digital displays, Newton has high screen resolution and a crisp and clear display that can capture the curiosity of a customer walking by. Consequently, Newton comes with an interactive button that lets customers call store staff for inquiries about the products they are promoting or need assistance on the promo mechanics.

This infographic from Solum details further how businesses can leverage on Newton for their sales promotions.