eCommerce businesses should use social media: Here’s Why

There are numerous online methods for promoting your brand and products. Among them is via social media. Social media marketing has a plethora of advantages, which makes it an ideal marketing tool for those who run an e-commerce website. It’s an excellent idea that doesn’t require a lot of time or resources to complete. That is why it is critical to test and refine your marketing strategy to determine which channels are most effective for your brand. Alternatively, you can also hire an agency that provides social media management services. 

Keeping this in mind, the following are some ways social media can help you increase e-commerce traffic and sales:

Establish a connection with and a listening ear for your audience.

Social listening enables you to monitor online conversations about yourself and your products. This enables you to gain a better understanding of what potential customers expect from your brand. You’ll learn about their pain points and how you can create content that addresses them. If you’re unsure how to match your style and tone to that of your audience, social media listening can help. Therefore, incorporate social media listening into your routine to gain insight into what people are saying in your niche or industry.

Deliver Unrivaled Customer Service

Nowadays, an increasing number of customers interact with businesses via social media. As a result, it makes sense to leverage your social media presence as a means of customer service. This enables you to establish meaningful connections with your customers. With the advent of social media, providing excellent customer service is more challenging than ever.

This is because social media platforms necessitate immediate customer feedback and interaction. With nearly half of customers using social media to ask questions about products and services, it is critical to developing a strong social media strategy. However, suppose you have distinct teams for customer service and social media. You must establish a strong communication channel between the two. This way, you’ll be able to provide your customers with a more streamlined user experience.

Boost Customer Loyalty

The truth is that people enjoy interacting with brands they admire. Additionally, 53% of customers who follow you online are likely to be extremely loyal to your business. That is, if a customer follows you on social media, they are more likely to choose you over the competition. Additionally, if they are loyal customers, they will increase your traffic. Here are a few helpful ideas to keep your customers engaged and satisfied with your brand:

• Provide them with discount coupons.
• Pose open-ended questions that invite responses from your target audience.
• Offer freebies and giveaways on inexpensive items to help your brand make a lasting impression.

Customer Updates regularly

Social media is an excellent platform for informing your followers about upcoming events or product launches. If you make a large announcement about an upcoming event or new product, people will quickly take notice and become excited. The following are some of the most effective types of updates you can share:

• Additional services
• brand-new products
• Recent updates
• Department additions and expansions

It enhances brand recognition.

Social media is widely regarded as one of the most effective forms of digital marketing for increasing your visibility. You can increase brand recognition by implementing a robust social media strategy. This is because you are interacting with a larger target audience. Therefore, why not solicit “sharing” and “liking” of your page by employees, sponsors, and business partners? By encouraging people to interact with your content, you can increase brand awareness and establish your business’s reputation.

Each post you share will be seen by a large number of people. And these individuals may be potential customers. Thus, the greater the awareness of your business, the better. Without a doubt, consistent use of social media will benefit your e-commerce business by allowing you to reach a larger audience.

Boost Website Visits

When posting on social media sites, always include a link to your website along with the primary keywords. Everything you post on social media should be relevant to your website. To increase traffic to your website, you must adhere to the 80/20 rule. This means that 80% of your content should be educational and informative. Meanwhile, 20% of the content is promotional.

This helps drive traffic to your site and improves your rankings by optimising critical SEO keywords. Likewise, you can leverage paid traffic. Contrary to popular belief, paid traffic is affordable. Paid traffic can help you take your e-commerce business to the next level after you’ve created a successful social media campaign. The following are a few of the most effective platforms for paid traffic marketing:

• Twitter
• Facebook
• Instagram

Increase Conversions

By implementing a robust social media strategy, you can increase conversions for your brand, partners, and products. The most effective way to accomplish this is to engage with your audience whenever they leave a comment on your social media pages. Ascertain that they are speaking with a human being and not a robot when they contact your brand. This improves their perception of your company and makes them feel valued.

Purchase Decisions Can Be Influenced

How your customers interact with your social media account can influence their purchasing decisions. That is why you must create compelling content for each stage of the shopper’s journey. Ascertain that this is relevant to your niche and devise something that will capture your audience’s attention. Additionally, you can use the platform to generate excitement for an upcoming product before its launch. Give them a hint about the next big thing coming to your store and build excitement around it.